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Ways to be told what is happening without opening the app. The emails are set up in Settings → Reports & alerts.
Settings → Reports & alerts with the Scheduled reports card — Summary report and Customer report — and the Sign-up alerts card.

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Scheduled reports

One email with CSV attachments, sent daily or weekly. Turn on one report or both; they arrive in the same email.
How often and what it covers are different things. How often is when the email arrives; Report covers is how far back each email looks. A weekly email covering 30 days is a rolling month, delivered every Sunday.
Send a report now sends the email straight away with the current settings — useful to check it before the first scheduled one. It needs a recipient and at least one report switched on, otherwise you see Add at least one email address under Deliver To. or Enable Summary Reports or Customer Reports first — there is nothing to send.

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Sign-up alerts

An email to you or your team the moment a shopper signs up — titled New Notification Added - Notifylyst, with the channel, contact, product, SKU, quantity, locations and form answers. Reply to it and your reply goes to the shopper’s email address.
Set the daily limit deliberately. On a busy store, sign-up alerts can mean hundreds of emails a day, and the reliable outcome is a filter rule that hides all of them. Start low; if you hit the limit every day, the weekly summary is the better tool.

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What they cost

Every report email and every sign-up alert uses one notification from your plan’s email & web push allowance (then your wallet). The whole Reports & alerts section depends on Summary Reports in your plan — including sign-up alerts. On a plan without it you see Summary reports are not included on your plan.

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The activity feed

Dashboard → View all activity is the live stream of sign-ups, alerts and purchases. Where the reports are for deciding, the feed is for watching — on the day of a big restock, or just after you changed a setting. See Read your analytics.

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Choosing between them

Billing and credits

Next: how sends are paid for.